Online Customer Engagement Cycle

Interaction with your customers,
whether in an online or offline environment, is a 4-step process:

1. REACH - 2. ACQUIRE - 3. CONVERT - 4. RETAIN

Each of the 4 steps is fundamental to the success of your web site. Online marketing is a very cost-effective method of driving targeted traffic to your web site i.e. reaching and acquiring customers. Conversion and retention is a complex confluence of multiple factors such as product positioning, brand equity, trust, matching expectations, robust technology etc. Developing a site that fulfils all these requirements demands unique insight and ability. Not everyone has these qualities. The team at T2eUK does. Let us help you realize your objectives. We really can get your web site to work for you.

Reach = Online Marketing & Promotions
Acquire = Online Marketing, Viral Marketing
Convert = Site Design & Usability, Traffic Analysis
Retain = Email Marketing, SMS Marketing

Our managed solutions will give you the results you need while taking away the daily management that can eat into your own time. We offer flexible contracts and packages to meet all needs and budgets.

Benefits include:

-   Online marketing completely tailored to your business
-   Full cost containment and fixed budget limits
-   Full geographic and demographic targeting
-   Our commitment to continuously improve your results
-   Daily campaign management by expert staff
-   Your own personal account manager
-   Regular performance reports by email or fax

Managed Solutions Can Include:

1.0 Search Engine Submissions

We can submit one, many or all pages of your website for maximum search engine coverage. Our extensive experience allows us to use a powerful combination of manual and paid inclusions to get you listed quickly and reliably.

2.0 Search Engine Optimisation (SEO)

We can research and identify improvements to your entry pages to optimise them for search engines. This will give you long-term search engine results which can last for years without any further advertising spend. Our goal is to increase your site's keyword density to an optimum level, so you are well ranked against the search terms people use to find you. Chosen search terms will both be relevant and have high search volume.

We can also highlight and correct issues with your site which might be causing problems with search engines, including the use of frames, excessive flash animation and problems getting dynamic pages listed. If you think your site has been penalised on search engines we can identify the reasons for it and work to correct the issue.

Our SEO activities are designed to comply with the Acceptable Use Policies of search engines and involve low-risk techniques only. This will give the best long-term results and avoid the danger of losing position when search engines change their search algorithms.

For each target entry page we can:

a Determine target keywords using competitor and search volume analysis

b  Author professionally optimised Title and Meta tags

c  Suggest specific changes to text copy for ideal keyword density

d  Provide optimised plain-text headlines

e  Create or revise image ALT tags

Search Engine Optimisation does take time to propagate and pay by click methods should be used in the short term with Search Engine Optimisation as a long term and cost reduction exercise.

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3.0 Pay-Per-Click / Performance Listings

We can manage pay-per-click campaigns on any scale using systems such as Overture, Google AdWords and Espotting. Our extensive experience of these systems allows us to minimise your costs and maximise your traffic no matter what your market or budget. We can find niche search terms which are not targeted by your competitors, reducing your spend even further. We take care to use accurate titles and descriptions for each search term to ensure your traffic stays highly targeted.

Depending on the systems used for your campaign, geographic targeting may be available to pin-point your target customer. For example, currently available Overture geographies include International, UK, Sweden, Australia, Austria, Denmark, Finland, France, Germany, Italy, Japan, Korea, The Netherlands, Norway, Spain and Switzerland.

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4.0 Tenancy Agreements

We can negotiate fixed-term tenancy agreements on websites relevant to your business. An advertisement or link to you is placed on popular websites and brings in targeted visitors. The websites chosen should offer complimentary products for the highest conversion rates. We can research and negotiate the best deals on your behalf for maximum exposure at minimum cost.

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5.0 Banner Advertising

We can design and display banner advertisements to a huge range of audiences, targeted geographically and demographically. We understand the strengths and weaknesses of each banner network, and we can negotiate special deals to get you the best return on advertising spend. We can also advise on the best type and size of banners to use.

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6.0 Website Syndication

We can source and arrange targeted opt-in newsletter advertising with established companies offering complimentary products or services. A newsletter's subscribers are likely to be interested in what you offer and make excellent prospects.

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So Whats Next

Please note that a mix of the methods of the above will pull a larger and diverse audience and the mixture depends on the target audience of the advertising campaign and also the nature of the product and website or web presence.

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